Consulting, PR…
…and lots more…
PRESS RELATIONS | RELATIONSHIPS WITH INFLUENCERS | CONTENT BRANDING | COMMUNICATION CONSULTANCY

Our agency

For almost twenty years, we've been helping brands and retailers design marketing strategies that make all the difference. Our goal is always to raise the bar even higher.

Since it launched in Paris in 1997…

… Bureau Franck Drapeau hasn't aged a bit (that would be too much for our beauty experts!) — quite the opposite in fact. Because we've kept pace with changes in mass media and consumer lifestyles, we've evolved into a 21st-century press relations agency. And because relationships with journalists are (and always will be!) a top priority, we've branched out to include bloggers and influencers who might promote the brand or concept we represent.

In 2015…

… ollowing requests from French clients with a presence in Belgium, we moved into the land of Tintin and chocolate. But there was never any question of just replicating our French agency — our Brussels-based team works exclusively with a network of Belgian contacts, both French- and Dutch-speaking, to deliver a tailored strategy that meets local demand and client’s expectations.

For more information on Bureau Franck Drapeau Paris, please visit our website www.franckdrapeau.com

OUR AREAS OF EXPERTISE

Beauty | Child products | Health/Fitness

WHAT WE DO BEST

Press Relations

Strategic thinking, writing and formatting press releases, organizing press events or specific goodwill initiatives… We design and implement bespoke action plans to impress journalists and bring our clients maximum press coverage.

Relationships with influencers

Blogs, YouTube, Instagram… We keep a close watch on the web's new influencers — both French- and Dutch-speaking — and carefully select the ones we want to work with. From simple product tests to creative promotions, launch parties or even partnerships, we tailor what we do to the brand's identity and requirements.

Content branding

When it comes to creating editorial content for your website or in-house magazine, our writing skills combine understanding of the brand environment, awareness of trends and creativity.

Communication consultancy

We excel at global marketing strategies. Listing, public partnerships, identifying non-media influencers… we listen to what our clients want and help them with all their marketing problems.

STRATEGY

Repeating the same strategy for every budget? Prioritizing publicity over profitability? Providing unanalyzed results? No way!
We bring all our clients a strategy designed and implemented exclusively for them and set quantifiable targets together whenever possible. All with round-the-clock availability and analysis of the results.
Our Belgian branch works hand in hand with the French office and can, if requested, manage joint campaigns across France and Belgium.

WE WORK WITH

BEAUTY

CHILD PRODUCTS

HEALTH/FITNESS

NEWS

Christian Lénart
Floral waters Christian Lénard with over 98% natural origin ingredients join the Bureau Franck Drapeau !
Aquaint
We are glad to present Aquaint and its 100% natural sanitizing water
Formula 10.0.6
The american specialist for skin imperfections made in USA comes in Belgium !
Solinotes
Creative perfumes with colourful packs that we are looking forward to mix with you!
Alma K
We are glad to represent Alma K and its magnificent face and body beauty rituals inspired by the Dead Sea.
Balmi
The british brand of colourful and sweet lip balms join the Bureau Franck Drapeau
adopt'
We are now glad to promote the poetic spirit of adopt’s perfumes
Hask
Dry, damaged or dyed hair… for every « bad hair day » we have the answer with the Hask care range !
I Love
We can’t wait to share our crush for the lovely brand I Love…
B.O.N
The south-african miraculous oil B.O.N. is now available in Belgium and chose to trust us with its Belgian PR.
He-Shi
The UK's leading self-tanning product has outsourced its press relations for France and Belgium to us
5 october 2015
We opened our office in Brussels
Urgo Belgium
Laboratoires URGO Belgium has outsourced its press relations & influencer marketing to us