… Bureau Franck Drapeau hasn't aged a bit (that would be too much for our beauty experts!) — quite the opposite in fact. Because we've kept pace with changes in mass media and consumer lifestyles, we've evolved into a 21st-century press relations agency. And because relationships with journalists are (and always will be!) a top priority, we've branched out to include bloggers and influencers who might promote the brand or concept we represent.
… ollowing requests from French clients with a presence in Belgium, we moved into the land of Tintin and chocolate. But there was never any question of just replicating our French agency — our Brussels-based team works exclusively with a network of Belgian contacts, both French- and Dutch-speaking, to deliver a tailored strategy that meets local demand and client’s expectations.
Strategic thinking, writing and formatting press releases, organizing press events or specific goodwill initiatives… We design and implement bespoke action plans to impress journalists and bring our clients maximum press coverage.
Blogs, YouTube, Instagram… We keep a close watch on the web's new influencers — both French- and Dutch-speaking — and carefully select the ones we want to work with. From simple product tests to creative promotions, launch parties or even partnerships, we tailor what we do to the brand's identity and requirements.
When it comes to creating editorial content for your website or in-house magazine, our writing skills combine understanding of the brand environment, awareness of trends and creativity.
We excel at global marketing strategies. Listing, public partnerships, identifying non-media influencers… we listen to what our clients want and help them with all their marketing problems.
Repeating the same strategy for every budget? Prioritizing publicity over profitability? Providing unanalyzed results? No way!
We bring all our clients a strategy designed and implemented exclusively for them and set quantifiable targets together whenever possible. All with round-the-clock availability and analysis of the results.
Our Belgian branch works hand in hand with the French office and can, if requested, manage joint campaigns across France and Belgium.